Tuesday, November 10, 2009
"It started as a way to question society about the idea of perceived value. In particular how value and perceived value relate to ideas of beauty or perfection that have become norms of society.
There are certain ad campaigns, such as, "She'll like you at a half carat, but she'll love you at a carat.", that prompted me to make this line of jewelry. This would be a line of jewelry that really did use the most perfect diamond in the world, the actual raw diamond. Uncut. Unpolished. Natural, perfect geometry. That was around 1994 when this idea really started to take off.
I am a self-taught goldsmith and metalsmith, and very much enjoy the hard work that goes into each piece. I have been extremely fortunate in that my work has won many international awards, and is frequently included in books, trade publications, and consumer magazines. My work can be seen at the finest shows and exhibitions in galleries and museums around the world. My work continues to grow as I grow, and I am still inspired by most everything. Beauty and nature are endless inspiration." - Todd Reed