We just read this article about how Facebook will be selling gifts for people to send to their friends. Imagine: you get a reminder that it's someone's birthday, then you click to send them an actual, 3D gift, delivered to their doorstep.
Neat.... kind of.
What would be really neat is if facebook made it so you can find small businesses in your friends' towns, and then let you send a gift certificate from the place you choose.
Wouldn't that be a great use of all that data?
Maybe we can figure it out for ourselves.
Article: Say Hello to Gifts, Facebook’s New Mobile Revenue Stream